For b2b saas And Tech companies
Fix your positioning.
Fix your positioning.
Fix your positioning.
Your pipeline depends on it.
Your pipeline depends on it.
Your pipeline depends on it.
We find exactly where your message is breaking down.
We find exactly where your message is breaking down - then fix it in two weeks, so your pipeline starts moving.
Then we fix it in two weeks, so your pipeline starts moving.
For b2b saas And Tech companies
Fix your positioning.
Your pipeline depends on it.
We find exactly where your message is breaking down.
Then we fix it in two weeks, so your pipeline starts moving.
Trusted by Tech Startups and Scale-ups
The problems
The problems
Signs your positioning is killing your growth
Signs your positioning is killing your growth
Buyers can't tell what makes you different.
Buyers can't tell what makes you different.
Your sales teams describe the product differently
Your sales teams describe the product differently
Prospects compare you to the wrong competitor
Prospects compare you to the wrong competitor
You're targeting multiple segments and don't know who to focus on
You're targeting multiple segments and don't know who to focus on
The Fix
A two-week Positioning Sprint.
We show you exactly where your message is losing traction, highlight your core value for your ideal customer, and turn that into messaging built to convert, starting with your homepage. We'll also build you a 90-day roadmap to help put it all into action.
HOW IT WORKS
Audit
Sprint
Activation
HOW IT WORKS
Audit
Sprint
Activation
We analyse your current positioning, messaging, brand and competitors to show exactly how you're positioned today, how competitors are positioned, and where the opportunities are.
Audit
We analyse your current positioning, messaging, brand and competitors to show exactly how you're positioned today, how competitors are positioned, and where the opportunities are.
We take your team through a focused 2-week positioning sprint that guides you to make key decisions, communicates them in a homepage rebuilt around the strategy, and hands you a 90-day roadmap to guide what comes next.
We take your team through a focused 2-week positioning sprint that guides you to make key decisions, communicates them in a homepage rebuilt around the strategy, and hands you a 90-day roadmap to guide what comes next.
Sprint
Take our frameworks and roll them into your marketing yourself, or we stay on to execute your brand identity, go-to-market strategy, and campaigns.
Take our frameworks and roll them into your marketing yourself, or we stay on to execute your brand identity, go-to-market strategy, and campaigns.
Activation
We
We
Companies
Companies
Companies
Do
Do
Do
Three
Three
Three
Things
Things
Things
Well
Well
Well
Ambitious
Ambitious
Help
Help
WHAT WE CAN DO FOR YOU
Position
Positioning & Messaging
Define the story that makes buyers pick you: a two-week sprint, ending in a rewritten homepage.
Define
Brand Identity
Build a visual identity that outshines competitors, once the positioning’s locked, not before.
Launch
Go-To-Market
Execute the new story across the channels that drive growth: LinkedIn, SEO, outbound.
Position
Positioning & Messaging
Define the story that makes buyers pick you: a two-week sprint, ending in a rewritten homepage.
Define
Brand Identity
Build a visual identity that outshines competitors, once the positioning’s locked, not before.
Launch
Go-To-Market
Execute the new story across the channels that drive growth: LinkedIn, SEO, outbound.
Comparison
What sets us apart
What sets us apart
from the rest
from the rest
We start at positioning, build the identity on top of it, then carry the same strategy into your website, SEO, and outbound. One team, one strategy. No handoff between agencies who've never talked to each other.
We start at positioning, build the identity on top of it, then carry the same strategy into your website, SEO, and outbound. One team, one strategy. No handoff between agencies who've never talked to each other.
Work with the expert
Work with the expert
Clear Scope & Deliverables
Clear Scope & Deliverables
Weekly turnarounds
Weekly turnarounds
AI Expertise
AI Expertise
Not Always
Not Always
Always on call (Slack & Email)
Always on call (Slack & Email)
Output-based Pricing
Output-based Pricing
Money-back guarantee
Money-back guarantee
Work with the expert
Clear Scope & Deliverables
Weekly turnarounds
AI Expertise
Always on call (Slack & Email)
Output-based Pricing
Money-back guarantee
Full
Time
Not Always
Consultants
Not Always
Agency
Testimonials
Logidox
FFL
GrowInsight
"I highly recommend working with Koollab on brand positioning. Getting this right can make a huge difference in the trajectory of a startup, and the clarity they helped us achieve was extremely valuable."
David Dutch
Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
Testimonials
Logidox
FFL
WEDO
"I highly recommend working with Koollab on brand positioning. Getting this right can make a huge difference in the trajectory of a startup, and the clarity they helped us achieve was extremely valuable."
David Dutch
Founder @WEDO
“We were struggling with our messaging and it wasn’t converting. Having a partner like Koollab took that headache away.”
Igal Belkin
Founder @GrowInsight
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
Testimonials
Logidox
GrowInsight
WEDO
"I highly recommend working with Koollab on brand positioning. Getting this right can make a huge difference in the trajectory of a startup, and the clarity they helped us achieve was extremely valuable."
David Dutch
Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“For any founder considering it: stop hesitating and just hire Koollab”
Tomas Santana
Founder @Flying Forward Learning
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
Testimonials
FFL
GrowInsight
WEDO
"I highly recommend working with Koollab on brand positioning. Getting this right can make a huge difference in the trajectory of a startup, and the clarity they helped us achieve was extremely valuable."
David Dutch
Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“We’ve already referred Kool Labs to several founders in our network, and they’ve gone on to engage them. So, if you're a Founder who wants substance over theatre, they’re well worth a chat.”
Dan P.
Founder @Logidox
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
Testimonials
Logidox
FFL
GrowInsight
"I highly recommend working with Koollab on brand positioning. Getting this right can make a huge difference in the trajectory of a startup, and the clarity they helped us achieve was extremely valuable."
David Dutch
Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
“ Getting positioning right can make a huge difference in the trajectory of a startup. ”
David Dutch
CEO Founder @WEDO
Frequently Asked
Questions
Can you help if we have a marketing team?
What do I actually get at the end of the Positioning Sprint?
What does Money Back Guarantee mean?
What size companies does Koollab work with?
Do we need brand identity if we just want positioning?
Can you refresh our identity without touching our positioning?
Not sure if Koollab is the right fit?
Let’s chat.
Not sure if Koollab is the right fit? Let’s chat.
Not sure if Koollab is the right fit? Let’s chat.
We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you.
We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you.
Based in Sydney, working remotely with clients worldwide.
moves pipelines.
Positioning that
Based in Sydney,
working remotely with clients worldwide.